Courses of Study 2022-2023 
    
    Mar 28, 2024  
Courses of Study 2022-2023 [ARCHIVED CATALOG]

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HADM 6470 - Consumer Behavior


     
Fall. 3 credits. Student option grading (no audit).

Enrollment limited to: graduate students. Co-meets with HADM 3470 . Undergraduate students should enroll in HADM 3470 .

H. Chun.

Helps students become better at understanding, predicting, and influencing consumer behavior. Topics include motivation, perception, learning, decision making, attitudes, persuasion, compliance, geodemographics, and psychographics. The practical implications of psychological principles are emphasized. Specific applications involve such areas as guest frequency programs, menu design, promotional strategy, personal selling, sales and marketing planning, and marketing research. Class time is used for discussions and application exercises as well as for the presentation of relevant information.



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