Courses of Study 2022-2023 
    
    Mar 29, 2024  
Courses of Study 2022-2023 [ARCHIVED CATALOG]

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NBA 6650 - The Strategic Management of Technology and Innovation


     
Spring. 3 credits. Student option grading (no audit).

Co-meets with NBA 2650 .

W. Sine.

This is an introductory management course covering the strategic management of technology and innovation in established firms as well as startup organizations. This course is designed for students who may someday work in, consult for, and/or create firms whose primary product is fundamentally related to technology or innovation. The course typically includes both M.B.A. students and graduate students in science. It starts by examining how industries are transformed by new technologies and how these patterns of industrial change generate both opportunity and high rates of firm failure. We will then explore the questions: Why do some technology leaders fail? and How do technology innovators successfully take on and replace incumbent firms? This leads to an examination of internal management issues, focusing on the design of innovative organizations: designing reward systems, managing growth, overcoming resistance to change, and using organizational culture to promote innovation.



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