NBA 5380 - The Business Idea Factory

Fall, Spring. 1.5 credits. Student option grading (no audit).

Open to: Johnson, graduate students, undergraduate seniors and juniors.

N. Nickitas, B. Treat.

Do you want to become an entrepreneur, but you don’t yet have that brilliant idea? This class will help you come up with new ideas and evaluate which ones are the most worth pursuing to ensure you invest your time and energies on ideas that have the most promise. The first section of the course will be about places and processes that you can use to find inspiration to come up with a large number of potential business ideas. We will then walk through a systematic process to evaluate, validate, and quantify the best ideas for each team. This process will be assisted by experienced entrepreneurs as guest speakers who will share the inspirations for their businesses, the methods they used to select those ideas as worthy of pursuit, as well as insights into their careers.