|
|
May 05, 2024
|
|
NBAB 6220 - Marketing Strategy Spring. 2.25 credits. Letter grades only (no audit).
Enrollment limited to: students enrolled in the Cornell Executive MBA Americas degree program. Offered in multiple locations.
Staff.
Sustainable competitive advantage is derived from maximizing customer closeness while building positive competitive differentiation. This course covers the key frameworks, best practices, and approaches used effectively by strategic marketers
Add to Favorites (opens a new window)
|
|
|