HADM 2430 - Marketing Management for Services

Fall, Spring. 3 credits. Letter grades only (no audit).

Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Prerequisite or corequisite: HADM 1410. Enrollment limited to: NSHA students. Not open to: first-year students. Satisfies core requirement for NSHA students.

Fall: H. Chun; Spring: A. Fulmer, W. Lynn.

Students develop an understanding of marketing management for hospitality and related service organizations: the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Students learn about marketing management through a mix of readings, lectures, class discussions, individual and group exercises, industry guest speakers, and exams.

Outcome 1: PLO 1.1: Students will identify key issues and appropriately apply discipline principles to analyze hospitality marketing challenges.

Outcome 2: PLO 1.2: Students will critically evaluate hospitality marketing challenges and will formulate solutions based on principles from multiple management disciplines.