AEM 2420 - Marketing for Dyson Majors

Spring. 3 credits. Letter grades only (no audit).

Forbidden Overlap: due to an overlap in content, students will receive credit for only one course in the following group: AEM 2400, AEM 2420, HADM 2410, HADM 2430.
Enrollment limited to: Dyson students.

S. Hristakeva.

Provides a broad introduction to the fundamentals of marketing. Explores the components of an organization’s strategic marketing program, including targeting and positioning, and how to price, promote, and distribute goods and services. Marketing applications from various companies are presented and analyzed via multiple case discussions and field projects.

Outcome 1: Learn about concepts and terminology of modern marketing management and data analytics.

Outcome 2: Identify real-world issues faced by marketing managers and how to address them with qualitative and quantitative tools.

Outcome 3: Attain the techniques of marketing research and other tools used in the practice of marketing.