|
|
Nov 30, 2024
|
|
Courses of Study 2020-2021 [ARCHIVED CATALOG]
Corporate Communication Certificate
|
|
In eCornell Certificate Programs
Corporate communications professionals play a critical role in how organizations are perceived among both internal and external audiences. Their function encompasses media and public relations, internal employee communications, and crisis communications — which are becoming more essential than ever to manage in today’s age of social media wildfire.
Whether you need to prepare to communicate a significant change initiative within your organization, work through a media crisis, or develop key messages to deliver to company stakeholders, this customizable certificate program will prepare you to build a career in the increasingly important function of corporate communications.
|
Elective Courses
Choose Two Courses
Key Takeaways
- Create a communication plan to support organizational change
- Communicate with internal and external stakeholders
- Communicate during a crisis to maintain or rebuild organization reputation
- Explore critical decisions such as when to negotiate, when not to negotiate, whether you should make the opening move in a negotiation, and how many issues you want to put on the table
- Respond decisively and consistently when faced with situations that require a decision
- Identify a helpful process framework for leading change initiatives and develop a change vision
- Determine and mitigate risks connected with your solution
What You’ll Earn
- Corporate Communication Certificate from Cornell SC Johnson College of Business
- 40 Professional Development Hours (4 CEUs)
Who Should Enroll
- Public Relations Professionals
- Communications Professionals
- Marketers
- Executives
- Mid-Level Managers
- HR Leaders
Total Investment
- $3,600 with monthly payment options available
- 2 months to complete all the courses
|
|
|
|