HADM 6430 - Wine Marketing

Spring. 3 credits. Letter grades only.

Prerequisite: HADM 2430, HADM 7430, or equivalent. Preferred prerequisite: some prior wine studies, such as HADM 4300 or VIEN 1104. Field trip fee: $50. Co-meets with HADM 4430. Undergraduate students should enroll HADM 4430.

K. LaTour.

Study of wine marketing and sales on a global scale. Strategic issues involving branding, research, positioning for different consumer segments applicable to both large and small scale producers. Development of a marketing case in the wine industry.