Courses of Study 2021-2022 
    
    Oct 21, 2021  
Courses of Study 2021-2022
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AEM 5420 - Emerging Markets


     
Fall. 3 credits. Letter grades only.

Enrollment limited to: graduate students. Co-meets with AEM 4420 .

R.D. Christy.

Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.



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